Tips On Exhibition Stand Management For Trade Shows and Exhibitions

Whether the trade show or exhibition that you are participating in is a huge event organized by the industry leaders or a small local affair, you must conduct yourself professionally and follow a few dos and don’ts.

Make sure you are alert and bright for the duration, because there is nothing worse than a sleepy representative at a company stand. Be convincingly pleasant to the people you interact with during the event.

Plan ahead and make sure that you are prepared with all the essential information, brochures, samples and whatever else you are likely to need.

Do not go alone, ask a partner, a friend or staff member to accompany you. You cannot leave your stall unattended even for five minutes and you will need few minutes of break time.

Find out what ever you can about the venue for the exhibition and dress accordingly. Venues vary from being exceedingly cold to extremely hot and suffocating. Dress comfortably but look professional. An excellent product portfolio can get ruined by shabby staff.

Reach well ahead of time to get a good parking space and have sufficient time to set up your products and personal things before the event begins. Locate the washrooms and refreshment areas.

Go through your checklist and see that you have all essential items ready, which should include the record-book in which you will write details about the people you will meet, receipt books if you will be selling products, visiting cards, material for sale and any other things you may need.

Plan your display stand and work through the day to keep it clutter free. Focus on what your organization specializes in and make sure that your display is labeled neatly.

Let visitors explore your stall and initially, simply smile at them, engaging eye contact. Wait until they ask for assistance; don’t ambush them. They may know exactly what they want and your cheeky sales pitch might drive them away. Others may ask for information, tell them what you offer.

Learn to recognize whether the visitors are casual strollers or serious buyers, but be courteous at all times, however tired you are.

Keep a record of all the names and contact details of those who make purchases or show a keen interest in your products or company. Have a pre-designed sheet to list basic information ready.

Pack up and leave once the timings are over, but as soon as you get home, plan your follow up for all the leads you got, so that you can convert them into sales. If you do not have a plan in place, all of your effort, time and money spent will be a sheer wastage.

Three Big Myths of Business Bartering

Why your business should use barter to increase sales and reduce your costs

I have to trade with barter members directly for each others goods and services.

This is the biggest misconception of modern business bartering. You are no longer limited to directly bartering with another business!

This is how bartering originally started but a modern barter exchange operates by making it possible to sell your products and services for “trade dollars” and then, to use those trade dollars to purchase the supplies and services you need from any of the other barter participants in the program.

This means you can trade almost any service or product for almost any other service or product. You are not limited to just business supplies or services. You will find a diverse cornucopia of offerings ranging from artwork, hotels & condos, jewelry, massages, medical and dental procedures, hairdressers, to car repair and auto detailing. The larger the barter network, the more options you have to sell your products and series as well as to purchase cool products and services. In the barter world, bigger is better.

Barter won’t increase my cash flow or sales.

On the contrary, barter should increase your cash flow. Trading a product or service (real inventory), for other products or services that are needed or desired without spending cash, actually conserves cash flow as it keeps funds on your bottom line. It can help free up cash flow to pay for, as an example, core operating costs or hiring more employees.

Barter revenue is about opening up new markets and developing incremental new sales, a distribution or sales channels. Barter maximizes a business’s chances of gaining new customers and sales revenue that doesn’t exist now, while increasing cash flow.

On the average, using barter increases a business’s overall sales by about 15%. Of course, some business get astronomical returns by using barter while others just get a small bump. However, the investment on money and time to participate in a barter network is minuscule compared to advertising.

Barter also provides what is known as social or community marketing. Because a businesses receives barter money for its products and services, it then has to use that barter money to buy products and services within that network. This give and take within the network itself establishes a community of businesses that tend to support and promote each other.

Most successful barter networks also offer a system of newsletters and emails to educate and notify the members about the products and services that are available, as well as spotlighting new members and special deals.

Bartering is an age-old strategy that never goes out of style or becomes passé because businesses always barter to move product, fill up downtime in a work schedule, fill up empty tables or hotel rooms, and conserve cash; trading what you have for what you need.

It works for brand new businesses as well as those that are decades old.

Trading products vs. trading services are not equal in a barter program.

Both a product and service have “hard” costs with each, though depending on the sector or industry, margins can be better than others. When opening a barter account it is important to assess the cost of acquiring a barter dollar. Products or services with greater margins can be very suitable for barter programs; for example, fitness memberships or green fee passes for a golf course, each offer time on a fitness machine or a golf tee, each have a cost of “zero” dollars to operate, less general variable maintenance, therefore making it highly attractive to accept barter dollars as a form of payment for that service. Consequently, for a company that sells “x” product, each product available has a cost that take various points when factoring a retail price.

Business’s that carry large inventories (manufacturers), idle inventory, short shelf life inventory, seasonal inventory, hard to move items (retailers, end of lines, cancelled orders), perishable items (restaurants) are ideal for a barter program as they use it as a distribution method to maximize sales opportunities and to increase revenues.

Trade Shows and Your Booth

Trade shows are the standard for businesses looking for their niche in their competitive industry. Hundreds of trade shows are held in the United States every year and involve countless lots of participants. Exhibitors are successful at presenting brand-new items and selling existing items with face-to-face marketing. Companies only have a moment to collect the attention of their prospective customer walking by their display booths. It is important to have the right trade show display which not just attracts attention, but gets your company noticed also.

Are you thinking of the kind of experience you wish to have at trade convention? You are certainly not alone. Lots of business owners are excited about the potential business that trade convention could bring them, however they likewise need to make certain that they consider the marketing facet also. You desire optimal presence when it pertains to trade events, and you don’t want to just presume the audience will magically appear.

Portable displays let you attend conventions with simplicity, and they also make it easier to attract a crowd. The more that you can get the audience to get into what you have to say, the more likely it is that you will pick up some brand-new clients. The cost of doing business at trade shows could be rather high, but it’s absolutely worth it when you consider all of the new customers that you acquire.

The time is right to begin considering portable displays before your next round of conventions. You’ll be happy you made the effort to check them out for your own business! You will be amazed when you see how effective they are in getting attention!

Every trade show has a crowd to make or break a marketing project.

Thankfully, there are means to draw in a huge crowd. You would do well to look into custom trade show displays if you’re going to exhibit. They truly do permit you to flex creativity and functionality together. You get the power to create an attractive presence as well as rest easy knowing that your brand is represented precisely the way you want it to be.

Going this route also implies that you will have a piece of your brand that could be used over and over again for many weeks, months, and even years to come.

Unsure exactly what your custom trade convention displays should look like? Worried that you will not have the ability to create a message that really gets attention? That’s exactly what we’re here for– feel free to contact us today!

The most essential facet of any organization is to produce brand name awareness and then to get clients to know that you exist. Marketing on a large scale and platform might threaten your entire spending plan. In such scenarios the best possible solution is to discover the right kind of trade shows that link to your particular niche client and purchase the trade show display that meets your needs and budget.

As soon as you get a concept then you can start keeping an eye out for the booth that would fit and suit your budget. You have to understand that the size of the displays varies and are readily available in different designs and shapes to help in luring people to your booth.

Trade show displays and trade show exhibit booths are readily available for your market. You are now ready to buy a portable display! Visit our website and let us design the right portable display booth for your business.